Why is the use economy so attractive?

It's hard to miss such a phenomenon, pay-as-you-go is a real craze in many sectors and this model doesn't seem to be running out of steam, quite the contrary. But then, how to explain such a success?

 Consumption patterns are changing. While buying a car was still an important social marker a few years ago, current behaviour no longer values the principle of ownership so much as the temporary use of a good or service.

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Use for better purchasing power

As we know, the majority of the population does not have very high purchasing power. In this respect, the use economy model, by charging only a use value, allows easier access to goods that are often expensive to buy. Like a car, it is sometimes not necessary to buy one if it is only used occasionally. This would mean spending capital over several years on an asset that is not ultimately used to the extent of the investment made. In this case, turning to consumption by use rather than ownership is an interesting alternative to continue consuming without breaking the bank.

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Encouraging responsible consumption

Valuing use logically implies that a good is of good quality and therefore sustainable. If this is not the primary intention, developing the model of the economy of use can allow us to move progressively towards the circular economy and its values of sharing. Finally, this represents a good way to fight against programmed obsolescence, which is still widespread within the industry.

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 The freedom to choose without commitment

This is one of the strong arguments for consumption by use. The possibility, in most cases, of having a form of freedom and flexibility in our consumption choices. Not being obliged to repay a loan over several years and being able to withdraw quickly are real advantages in capturing the versatility of the consumer.

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