Soft mobility and leasing

Soft mobility: what if leasing had a card to play?

 We know the growing success of leasing in the automotive sector and the prospect of seeing it invest in other markets such as soft mobility is the logical continuation of this financing solution . A development that could benefit companies and their brand image.

The interest of a multimodal offer

The popularity of leasing is partly due to its modular nature, which allows the offer to be adapted to the needs of the consumer. In fact, integrating soft mobility into a classic car leasing offer allows to cover more needs. This multi-modal solution can take many forms to be adapted depending on whether it is a B2C or B2B market.

Why not generalize, as some already do, the rental of a car as the main vehicle for certain long trips, as well as a secondary vehicle from soft mobility, such as a bicycle or an electric scooter, to get around town more simply? It is possible to consider this vehicle as an accessory or as an option, or even to add another public transport service to make the offer more complete.

Not to mention the payment facilities that many financial services offer, such as the buy now paylater. Leasing has the ability to be very flexible and using it to offer complementary soft mobility solutions can encourage more and more players to opt for cleaner modes of transport.

Improve your brand image

This is probably one of the main advantages of deploying soft mobility solutions. At a time when CSR commitments and, more generally, the issue of carbon neutrality are at the heart of concerns, any initiative in this direction is widely encouraged. The legislator is also pushing in this direction by setting up an encouraging tax system (renewal of the bonus for electric cars, tax reduction for companies that provide fleets of electric bicycles, etc.).

It could even be argued that this is a symbolically important criterion of attractiveness for employees and candidates who can see it as a sign of commitment to the planet as well as proof that their well-being is taken into account.

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